Top Customer Support Software For Small And Large Businesses
Omnichannel Strategies: Beyond the Buzzword
Omnichannel is a term thrown around carelessly, but its execution holds the power to transform customer experience. Connecting social media, email, chat, and phone support into a seamless journey is what sets leading businesses apart.
The average customer interacts via three different channels before making a purchase decision. An omnichannel approach caters to this behavior, providing a consistent experience that satisfies their unique journey.
However, many companies mistakenly adopt a multichannel strategy, thinking it’s the same. Herein lies the potential for a costly oversight! Yet, the real kicker is in how these channels communicate among themselves…
Implementing true omnichannel support improves customer satisfaction rates by 23%. The interconnectedness of support structures means recognizing a customer’s problem at any touchpoint, and solving it promptly.