Hotel Development Trends In 2025 – What Investors Need To Know
The Era of Virtual Stays
Virtual reality is reshaping what it means to visit a hotel. With virtual tours and room previews, potential guests can now fully explore accommodations before booking, leading to higher satisfaction and lower cancelation rates.
Hotels integrating VR into their marketing strategies experience a notable upswing in direct website bookings. But what does this mean for the future of online travel agencies (OTAs)?
As technology continues to blur reality, some hotels are offering “trial stays” via VR, allowing customers to build itinerary confidence from the comfort of their homes. The implications for brand loyalty are substantial.
Imagine creating memorable virtual experiences within hotel amenities — like spa treatments or guided tours. What happens when virtual memories start blending with physical stays? The resulting possibilities are endless.