While SEO and SEM have been marketing mainstays, new technologies in India are pushing boundaries further. Machine learning and blockchain present fascinating opportunities for brands seeking an edge.
Machine learning aids in automating mundane processes like A/B testing and performance analysis, making these tasks faster and more efficient. Campaigns are delivered at speed with increased relevance.
Blockchain brings transparency and trust, combating ad fraud and assuring authenticity. These ensure that every marketing dollar is wisely spent.
But how seamless will these technologies integrate into traditional frameworks? Could they upend established processes, or are they the next evolution?