India’s urban-centric marketing overlooked rural markets, brimming with untapped potential. As digital penetration rises, rural audiences present lucrative opportunities.
Smartphones and affordable data plans have penetrated deeply into rural areas, creating new customer bases ready and waiting for exciting campaigns.
This market demands understanding and a departure from urban-centric strategies, ensuring cultural resonance and inclusivity.
But how can brands ignite engagement where the digital curve is just beginning? Overcoming infrastructure limitations could unlock vast potential.